There are millions of writers who want to promote their books online. By promoting your book online it will allow you to reach very large audience. In the last decade the new technological advancements have increased the ways to promote your book online. To sell your book online you have to dedicate yourself to building your web presence.
There are several ways to direct your readers to your book online. You have to give them multiple ways to connect with you and your book. Here are some ways and tools for readers to connect to their authors.
Website- The first thing you’ll need to successfully promote your book online is a website. The main focus of your website is to promote your book. A good way to increase book sales is to connect personally with the audience by putting in about me on your website. Another good way to for your book is to put a sample of one or two chapters on your website. Make sure to also have a page to sell your book directly from your website or link it to online stores that sell your book.
Blog Posts- Blog posts are also a great way to promote your book online. Make sure you link your blog back to your website. Blogs are easy to make to blogging sites I suggest would be Blogger or WordPress. With laws you can promote your book, talk about your life, or give writing advice. This will help build your web presence and more people will see your book mentioned online.
Social Media- Social media’s growing very fast today. It would be a great way to promote your book online. There are many good social media websites to promote your book such as twitter, Facebook, MySpace, or Google+. On these social media sites you can promote your book and provide links back to your website.
E-books- In the past two years e-books sold more copies than hardcover books in the United States. If you can create an electronic version of your book then you will be able to reach larger audience. There are many book companies like convertabook.com that will convert your book into an e-book.
Email- Running an email campaign is a great way to advertise your website and your book. By compiling a list of potential readers or book buyers you can create a target audience for email newsletters
Affiliate Program- You can run an affiliate program on your website so that affiliate marketers could promote it on their websites. This will gain you free traffic, but when someone purchases the book you would have to pay a portion of the sale to the marketer.
These tools will allow you to promote your book quickly and effectively. These will all drive new readers to your book and website. The key is to make multiple sources of promotion to expose your book. Promoting your book is the most important part to uncovering it from the other millions of books online.
